Social Technologies in Government

The research project ‘Social Technologies in Government’ started in 2008 with the goal to examine the use of social media by public managers.

We focus our research on following areas:

(a) social media tactics

1. to push out information to the public,
2. to pull information in from first-first responders, and
3. to network and listen to the network.

(b) social media content

(c) social media strategies and policies

(d) social media impact measurement

Academic publications are available on Professor Mergel's list of publications and on Google Scholar or ResearchGate.

The following practitioner-oriented reports were published so far:

• Report: Social Media Practices in Local Emergency Management
• Measuring the Impact of Social Media Interactions
• A Manager's Guide to Designing a Social Media Strategy
• Twitter in Government
• Using Wikis in Government